Episode 4

full
Published on:

26th Mar 2025

Cracking the LinkedIn Code: Algorithm Shifts, Video Trends, and Authentic Personal Branding [S3, EP4]

In this episode, Mildred Talabi unpacks the latest changes to LinkedIn’s algorithm and what they mean for content creators, professionals, and business owners looking to grow their visibility.

From LinkedIn’s increasing focus on video content to the evolving role of authenticity and AI in personal branding, Mildred provides actionable insights to help you navigate the ever-changing LinkedIn landscape.

What You’ll Learn in This Episode:

✅ How LinkedIn’s algorithm updates are changing engagement patterns – and why posts are taking longer to gain traction.

✅ Why LinkedIn is shifting towards a “pay to play” model and how to work with the changes.

✅ The platform’s growing emphasis on video content and what it means for creators who prefer written posts.

✅ The power of authenticity in personal branding and why AI should be used to enhance – not replace – your unique voice.

Be sure to subscribe now so you don't miss any future episodes in this season!

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About the Podcast

Start Being Visible
With Mildred Talabi
Welcome to the Start Being Visible podcast.

My name is Mildred Talabi. I’ve spent the past decade plus mastering the art of personal branding in my career, as a former journalist and communications professional, and in my business which has taken on various forms over the years.

I now spend most of my time championing and coaching women to increase their influence, income and impact through being visible on platforms like LinkedIn and beyond.

In this podcast, I’ll be sharing with you some of my insights into the journey to being visible, as well as bringing you amazing candid conversations from professional women who have chosen to step out of the shadows and into the limelight in their work lives.

We’ll discuss the highs, the lows and the in betweens of being visible so that you can find the courage, the knowledge and the resources you need to start being visible in your own life.

Hit the subscribe button to never miss out on our weekly episodes.

If you like what you hear, please leave a review and spread the word.

You can find me on all the main social media platforms as "Mildred Talabi".

About your host

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Mildred Talabi

Mildred Talabi has spent the last decade mastering the art of personal branding in both her career and business as a former Journalist and PR and Communications professional.

Today she specialises in helping female leaders build powerful and authentic personal brands through being visible on LinkedIn.

She is a recognised LinkedIn Influencer, with over 50,000 followers, a 4x published author and the founder of Visible Women Tribe - a global membership community for high-achieving women in business and leadership.

Find out more at mildredtalabi.com.