Episode 10

full
Published on:

8th May 2025

Inbound vs Outbound – Which LinkedIn Strategy Actually Gets You Clients? [S3, EP10]

In this special season finale of Start Being Visible, Mildred Talabi is joined by business strategist and powerhouse Yinka Ewuola to unpack one of the most debated marketing questions on LinkedIn: Inbound vs Outbound – which one actually gets you clients?

They dig deep into both strategies, share personal experiences and success stories, and help you figure out which approach might work best for you, especially as a woman in business. Whether you're new to LinkedIn or looking to refine your client attraction methods, this conversation is packed with practical wisdom, honest truths, and a lot of laughs.

What You’ll Learn in This Episode:

  • The key differences between inbound and outbound marketing on LinkedIn
  • Why visibility is non-negotiable for both strategies
  • How to make cold outreach feel natural – not spammy
  • When outbound gives you control, and when inbound builds your brand
  • Practical tips for growing your audience and converting lurkers into clients
  • Why women in business often shy away from sales – and how to shift that mindset
  • How to build a sustainable client pipeline without burning out
  • What it really takes to generate consistent revenue on LinkedIn

Resources Mentioned:

  • Mildred’s 30-Day ABC Challenge: Want to start attracting more of the right people on LinkedIn? Join the Audience Breakthrough Challenge in June!

Learn more: www.startbeingvisible.com/abc

Use code LINKEDINLIVE20 for 20% off (valid for 24 hours)

  • Yinka's Inevitable Cashflow Series: Learn how to build predictable, mission-driven revenue in your business. Connect with Yinka for more details.

Connect with Mildred Talabi:

🔗 LinkedIn: https://www.linkedin.com/in/mildredtalabi/

🌐 Website: startbeingvisible.com


Connect with Yinka Ewuola:

🔗 LinkedIn: https://www.linkedin.com/in/yinka-ewuola/


Enjoyed the episode?

Leave a review, share it with a fellow businesswoman, and don’t forget to subscribe so you never miss an episode!

All Episodes Previous Episode

Listen for free

Show artwork for Start Being Visible

About the Podcast

Start Being Visible
With Mildred Talabi
Welcome to the Start Being Visible podcast.

My name is Mildred Talabi. I’ve spent the past decade plus mastering the art of personal branding in my career, as a former journalist and communications professional, and in my business which has taken on various forms over the years.

I now spend most of my time championing and coaching women to increase their influence, income and impact through being visible on platforms like LinkedIn and beyond.

In this podcast, I’ll be sharing with you some of my insights into the journey to being visible, as well as bringing you amazing candid conversations from professional women who have chosen to step out of the shadows and into the limelight in their work lives.

We’ll discuss the highs, the lows and the in betweens of being visible so that you can find the courage, the knowledge and the resources you need to start being visible in your own life.

Hit the subscribe button to never miss out on our weekly episodes.

If you like what you hear, please leave a review and spread the word.

You can find me on all the main social media platforms as "Mildred Talabi".

About your host

Profile picture for Mildred Talabi

Mildred Talabi

Mildred Talabi has spent the last decade mastering the art of personal branding in both her career and business as a former Journalist and PR and Communications professional.

Today she specialises in helping female leaders build powerful and authentic personal brands through being visible on LinkedIn.

She is a recognised LinkedIn Influencer, with over 50,000 followers, a 4x published author and the founder of Visible Women Tribe - a global membership community for high-achieving women in business and leadership.

Find out more at mildredtalabi.com.