Are you an employee looking to build your personal brand on LinkedIn?
In this Client Spotlight episode of Start Being Visible, Mildred interviews her client, Andrea Pooler - a Business Management Lead in the jewellery industry who regularly leverages her personal brand on LinkedIn to drive forward business objectives for her organisation.
They discuss how to get over the fear of putting yourself out there, the role of content in building your personal brand, and how to get your employer’s buy-in to start your journey to being visible on LinkedIn.
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09:47 - [On visibility] I go to events and I speak to people and the first thing they say is, “Oh, I just love seeing what you're posting on LinkedIn. I can't wait to see what the next story is!” That, to me, is what has made me realise how important visibility is.
17:23 - [On overcoming hurdles] I would say the thing that I was most afraid of was just putting myself out there. Like once you get over that hurdle, it's very easy. And just to know that, you know, the people that are interested in your type of post will read your post.
19:09 - [On making connections] Connecting with people is just as important as making the post, maybe even more important.
25:05 - [On creating content] Just come up with a post and post it. Don't get so bogged down in what that content is that you're posting. If you're just starting out, just create something and do it.
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